Cereals are high carbohydrate, low fat foods that are often fortified with essential vitamins and minerals. Cereal has always been part of a healthy breakfast and viewed as a nutritious morning food.
Breakfast cereals continue to play an important role in helping consumers of all ages move towards a healthy, balanced food.
Breakfast cereals make a major contribution to people’s diets. Data results show, for example, that they are the leading source of iron, a major source of B vitamins (about 20%) and provide 10% of young people’s fibre intake. Breakfast cereals are also a great source of calcium when consumed with milk or yoghurt.